
Posted 3 days ago
Director, U.S. Marketing Strategy, IgAN
AstraZeneca
Requirements
Bachelor’s degree in life sciences, business, or related field, 8+ years’ experience in Biotech/pharma, 3+ years in rare disease or specialty marketing, Strong understanding of rare disease market dynamics, Ability to travel up to 30%
Skills
MarketingStrategy
About the role
Responsibilities
- Translate U.S. brand and launch strategy into integrated launch plans and execution across customer segments
- Drive execution of prioritized launch workstreams, including disease education, omnichannel programs, and field readiness
- Operationalize brand positioning, value proposition, and messaging platforms across all marketing programs
- Execute omnichannel marketing initiatives across personal and non-personal channels to support diagnosis and treatment adoption
- Support market shaping initiatives, including diagnostic pathway optimization and stakeholder engagement
- Partner with cross-functional teams such as Medical, Market Access, Sales, and Regulatory to ensure coordinated execution
- Generate and apply insights from market research and analytics to refine marketing performance
- Manage agencies, budgets, and project timelines with strong operational discipline
- Define, track, and report key performance metrics to identify optimization opportunities
Requirements
- Bachelor’s degree in life sciences, business, or a related field
- 8+ years of experience in the Biotech or pharmaceutical industry
- 3+ years of experience in rare disease or specialty marketing
- Strong understanding of rare disease market dynamics, including patient journeys and HCP decision-making
- Proven ability to translate high-level strategy into actionable, measurable marketing plans
- Demonstrated success managing complex, cross-functional initiatives in a matrixed environment
- Ability to travel up to 30% to support business needs
Preferred Qualifications
- Advanced degree (MBA, PharmD, PhD, or MS)
- Specific experience in nephrology or specialty therapeutics
- Prior experience in launch strategy development and market shaping
- Experience integrating data, analytics, and digital capabilities into marketing execution
Benefits
- Competitive annual base pay ranging from $194,126.40 - $291,189.60
- Short-term incentive bonus opportunity
- Eligibility for equity-based long-term incentive programs
- Qualified retirement program (401(k) plan)
- Comprehensive health benefits including medical, prescription drug, dental, and vision coverage
- Paid vacation, holidays, and leaves
About the Company
AstraZeneca is a global, science-led biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines. We are committed to pushing the boundaries of science to deliver life-changing medicines that transform patient care.
ScoutJobs Agent
Get matches like this delivered daily
Sign up free — we'll pull jobs that fit your CV from across the web and rank them for you.
Get started — it's freeDirector, U.S. Marketing Strategy, IgAN
AstraZeneca · Boston
