Director, Strategy

Responsibilities

• Serve as the single point of contact for senior clients, leading media strategy development and consumer engagement strategies
• Design and deliver cutting-edge media strategies across multiple markets, balancing global requirements with local adaptation
• Identify and cultivate organic growth opportunities and design innovation roadmaps for clients
• Collaborate with creative agency teams and specialist teams in Data Strategy, Digital Transformation, and Commerce
• Shape precise media briefs and establish accountable KPIs and success metrics
• Provide thought leadership by identifying new media and platform offerings and participating in industry forums

Requirements

• Proven track record of leading data and insights-driven media and communication strategy in an agency environment
• Strong understanding of end-to-end media strategies, including brand-building and performance objectives
• Experience leading media strategy design and delivery across multiple global markets
• Excellent communication skills with experience presenting to senior-level clients
• Proficiency with syndicated research tools such as TGI, eMarketer, or WARC
• Experience in media investment planning, budget allocation, and ROI optimization
• Understanding of economic dynamics in both B2C and B2B environments

Preferred Qualifications

• Experience working with CPG brands
• Strong cross-channel media planning experience

Benefits

• Competitive medical, vision, and dental insurance
• Group retirement plans
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days

About the Company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale through the WPP Open platform.