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Posted 2 days ago
Director, Strategy
InitiativeDirector, Strategy
Perks & benefits
Medical InsuranceHealth InsurancePaid LeaveFamily Medical Insurance
Requirements
8+ years integrated planning experience, Media or creative discipline expertise, Strong cultural intelligence, Creative and adaptive thinking
Skills
MarketingStrategy
About the role
About the Company
Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, and T-Mobile. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience.
Responsibilities
- Maintain excellent client relationships and understand key business challenges
- Deliver innovative thinking and award-winning breakthrough work
- Identify, develop, and oversee the delivery of unique and innovative strategies
- Write cohesive communications architectures and provide guidance on brand culture
- Use qualitative and quantitative research to develop consumer insights
- Partner with Analytics to develop new proprietary planning and reporting models
- Train and guide Strategy & Client teams in the development of ideas
Requirements
- 8+ years in an integrated planning role within media, creative, innovation, or communications
- Experience in digital, content, social, or activation disciplines
- Ability to think creatively, adaptively, and entrepreneurially
- Deep immersion in cultural understanding and consumer behavior
Benefits
- Medical and dental coverage
- 401(k) plans
- Flex spending
- Life insurance and disability
- Employee discount and stock purchase programs
- Paid family benefits
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Initiative · New York
