Director, Strategy (Comms Planning)

About the Company

VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results.

Responsibilities

• Lead full-funnel, cross-channel strategy across campaigns, launches, and always-on activity for a major CPG client
• Identify emerging cultural signals and shifts to translate them into strategic and creative opportunities
• Define the role of channels across paid, owned, earned, and creator ecosystems
• Build communications architectures that reflect how people discover, engage, and act
• Partner with media and analytics leaders to translate strategy into actionable media plans
• Define success metrics across insight strength, cultural relevance, and business outcomes
• Manage and mentor a team of communications planners and strategists

Requirements

• 7-9+ years of experience in media strategy, integrated brand planning, or communications planning
• Strong experience leading communications strategy for large, complex CPG businesses
• Proven ability to uncover human insights and translate them into creative direction
• Deeply attuned to culture and real-time cultural signals
• Experience working closely with creative and media planning/buying teams
• Strong storytelling and client management skills