Director, Store Experience - D2C

Responsibilities

• Own the overall fan experience and end-to-end digital store journey across artist and brand webstores
• Oversee and execute digital album campaigns from inception to completion, ensuring global alignment
• Collaborate with digital marketing teams to plan and execute site-wide promotions and artist channel activations
• Analyze campaign performance and use data-driven insights to optimize ROI and conversion rates
• Partner cross-functionally with marketing, product, and engineering teams to drive continuous UX improvements

Requirements

• 7+ years of experience in eCommerce, digital merchandising, or online retail
• Proven track record of optimizing online store experiences to balance brand storytelling with performance
• Deep familiarity with Shopify and modern eCommerce best practices
• Highly analytical mindset with proficiency in using data and testing to guide decision-making
• Strong experience in UX optimization, CRO, and digital merchandising

Preferred Qualifications

• Experience working within the music, entertainment, or fandom-driven commerce sectors

Benefits

• Comprehensive medical, dental, vision, life, and disability coverage
• 401K with employer matching
• Inclusive and collaborative global community with a modern office environment
• Extensive voluntary benefits including mental health resources, fertility coverage, and caregiver leave
• Professional growth and development opportunities
• Paid time off, including a winter recess

About the Company

Sony Music Entertainment fuels the creative journey, playing a pioneering role in music history. We support a diverse roster of international superstars and independent artists across more than 70 countries. Operating at the intersection of music, entertainment, and technology, we provide the tools and insights that help creators push boundaries and reach new audiences.