Director, Sports Marketing

Responsibilities

• Own the annual Southeast Sports Marketing business plan, defining priorities, investments, and growth opportunities.
• Translate national strategy into regionally relevant programs that drive brand affinity and consumption.
• Identify and develop a balanced portfolio of athlete and team partnerships to meet regional and national goals.
• Lead the creation and execution of innovative regional sports marketing events and live experiences.
• Oversee the regional gaming strategy to engage new and younger audiences through players and content.
• Manage and develop a high-performance team of Senior Sports Marketing Managers and specialists.
• Partner with Field Marketing, Sales, and Media teams to ensure integrated planning and maximized ROI.

Requirements

• Minimum 6 years of experience in marketing and management with a focus on sports, athletes, and consumer marketing.
• Proven leadership experience managing and developing professional teams.
• Demonstrated ability to execute large-scale marketing initiatives and complex events.
• Experience in identifying, signing, and managing regional and national level athlete and team partnerships.
• Experience with Collegiate Sports and NIL (Name, Image, and Likeness) regulations.
• Proven track record of managing significant budgets and delivering measurable ROI.
• Ability to travel 50-60% as required by the role.

About the Company

Red Bull is dedicated to giving wiiings to people and ideas. Since the launch of the Red Bull Energy Drink in the 1980s, the company has grown into a global phenomenon, creating entirely new product categories and driving innovation across sports, culture, and media.