Director, Sales Enablement

Responsibilities

• Design, build, and execute a comprehensive sales enablement strategy aligned with revenue targets.
• Develop and own the onboarding program for new sales hires to reduce ramp time.
• Create continuous learning programs focused on modern sales concepts, public-sector procurement, and competitive intelligence.
• Partner with Marketing, Policy, and Bid Writing teams to create effective sales plays, battlecards, and collateral.
• Drive the adoption of a unified sales methodology across all regions.
• Collaborate with Revenue Operations to translate pipeline analytics into actionable training and insights.
• Define and track key enablement metrics such as win rates and time-to-first-deal.

Requirements

• 10+ years of experience in Sales Enablement, Sales Training, or Sales Leadership.
• Proven track record of building and scaling enablement functions from the ground up.
• Experience in B2G, GovTech, public safety, or complex enterprise SaaS environments.
• Deep understanding of complex, non-linear sales cycles and multi-constituent procurement processes (RFPs, co-ops, etc.).
• Proficiency with sales enablement platforms (e.g., Highspot, Seismic) and LMS tools.
• Working knowledge of Salesforce and data-driven decision-making.
• Exceptional presentation and facilitation skills.

Preferred Qualifications

• Experience with violator-funded enforcement, school transportation, or smart city safety infrastructure.
• Familiarity with public sector pricing models and cooperative purchasing contracts.
• Certifications in modern sales methodologies (e.g., MEDDPICC, Challenger, or Command of the Message).

Benefits

• Competitive salary and benefits package.
• Unlimited PTO.
• A purpose-driven career focused on public safety and protecting children.
• Opportunity to work with a team of innovators leveraging AI and smart technology.

About the Company

BusPatrol is the nation’s most trusted school bus stop-arm technology solution. We use cutting-edge AI, machine learning, and telematics to protect students by capturing stop-arm violations and fostering driver accountability. We partner with school districts, municipalities, and law enforcement to make safety solutions more accessible and effective for communities across the country.