Director, Retail Marketing, Global Brand

Responsibilities

• Lead the global retail marketing and visual merchandising strategy to drive cohesive brand expression across all brick & mortar and wholesale environments.
• Translate global brand narratives and seasonal priorities into impactful in-store storytelling, including floor sets, windows, and experiential moments.
• Establish global visual merchandising standards, principles, and scalable modular toolkits to ensure brand consistency across all store formats and regions.
• Partner closely with Retail, Wholesale, and Marketplace teams to ensure retail marketing and VM support channel-specific needs.
• Align retail execution with the global go-to-market calendar by working with Brand Management, Creative, Integrated Marketing, and Product Merchandising.
• Define and track retail marketing and VM effectiveness using KPIs such as traffic, conversion, and revenue per square foot.
• Lead and develop a global retail marketing and VM organization with strong creative and operational capabilities.

Requirements

• 10-12+ years of professional experience in retail marketing or visual merchandising.
• Deep expertise in visual merchandising, retail storytelling, and physical brand experiences.
• Proven ability to translate brand strategy into commercially effective in-store execution.
• Strong cross-functional leadership and stakeholder management skills, with the ability to influence without direct authority.
• Analytical mindset with a strong understanding of retail KPIs and shopper behavior.
• Strong planning and operational discipline across seasonal retail calendars.

Benefits

• Competitive compensation package.
• Comprehensive medical, dental, and vision insurance.
• 401(k) retirement plan.
• Extensive professional development and growth opportunities.
• A diverse and inclusive work culture.

About the Company

Vans is the original brand rooted in the authentic lifestyle of skateboarding. Driven by a mission to inspire and empower everyone to live “Off The Wall,” Vans embraces the youthful spirit of freedom, non-conformity, and relentless progression. From its West Coast roots, Vans has grown into a global movement, connecting with youth culture through art, music, and street culture across the world.