Director, Programs, Marketing and Assessment

About the Company

Student Union, Inc. is a 501(c)(3) nonprofit auxiliary that maintains three major facilities at San José State University in downtown San José, California. The organization supports the development, growth, and well-being of students and the campus community by providing diverse programs, services, and quality facilities.

Responsibilities

• Direct department goals and objectives for marketing, programs, and assessment
• Supervise the Assistant Director of Marketing, Assistant Director of Programs, and various coordinators and student staff
• Oversee complex Student Union events including concerts, performing arts, and multicultural programs
• Manage fiscal year budgets, expenses, and end-of-event settlements
• Develop and maintain strategic partnerships with campus entities to enhance student participation
• Oversee qualitative and quantitative assessment efforts to examine and refine campus programs
• Ensure compliance with university marketing standards and risk management policies

Requirements

• Experience in directing marketing efforts across print and digital media
• Experience in large-scale event and program management
• Experience in data-driven assessment and evaluation methods
• Proven leadership and staff supervision experience
• Ability to manage complex departmental budgets