Requirements

7-10 years video game marketing experience, University degree, Bilingual French and English, Leadership skills, Industry knowledge

Skills

MarketingStrategy

Define and drive product marketability to ensure desirability, consistency, and clarity of value propositions for players
Develop strategic frameworks to guide development teams and inform Go-To-Market strategies
Establish product marketability fundamentals including pillars, positioning, USPs, and visual/verbal identity
Collaborate with Go-To-Market Directors to ensure product foundations meet market and business needs
Provide development teams with player insights, market trends, and business requirements
Act as a player advocate in product evolution discussions
Translate product evolutions (features, content, monetization) into actionable value propositions and documentation
Develop marketability deliverables such as product bibles and naming frameworks
Define and monitor marketability and desirability KPIs to evaluate brand equity and player perception
Manage and develop a team of experts in Marketability covering Product Marketing and Product Management

University degree in a relevant field or equivalent training
7 to 10 years of experience in video game marketing or product positioning and strategy
Strong leadership and interpersonal communication skills
Ability to manage change and work effectively on simultaneous projects
Results-oriented with a focus on stakeholder service
Functional bilingualism in French and English
Deep knowledge of the video game industry and market
Human resources management skills
Ability to integrate creative vision into marketing product development