Director, Product Commercialization - Ads Manager

Responsibilities

• Lead and develop three in-market functions: Product Solutions, Customer Success, and Customer Support.
• Formulate and own the end-to-end go-to-market (GTM) strategy for Roku Ads Manager to drive adoption, retention, and revenue growth.
• Partner with product and engineering teams to incorporate client and market feedback into the product roadmap.
• Oversee pre-sale and post-sale motions to ensure a seamless and consistent client experience.
• Define and track success metrics for product offerings, team performance, and client satisfaction.
• Act as a senior thought leader, educating advertisers and agencies on leveraging Roku’s CTV ad solutions.

Requirements

• 12+ years of professional experience in digital media, ad tech, or a closely related field.
• 5+ years of experience managing and developing high-performing, multi-functional teams.
• Deep expertise in the CTV and digital advertising ecosystem, including self-serve platforms and programmatic advertising.
• Proven track record of building and scaling GTM strategies for ad tech products.
• Strong cross-functional leadership skills with the ability to influence product, sales, and engineering stakeholders.
• Experience translating market needs into actionable product roadmap inputs.

Preferred Qualifications

• Experience working specifically with growth marketer and performance agency personas.
• Direct experience with self-serve advertising platforms.
• Deep knowledge of CTV-specific advertising products and performance marketing metrics.

About the Company

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico. Our mission is to connect the entire TV ecosystem, enabling consumers to find the content they love while providing advertisers with unique capabilities to engage audiences through innovative CTV solutions.