Director, Organic Social

About the Company

At the heart of AG1 lies a commitment to our mission to empower people to take ownership of their health. Since 2010, we've dedicated ourselves to bringing Foundational Nutrition to people around the world.

Responsibilities

• Lead the strategy, execution, and performance of organic social presence across core channels like Instagram and YouTube
• Define channel-specific success metrics and drive expansion into emerging platforms like TikTok and X
• Develop data-driven content strategies and drive culturally relevant creative
• Own the always-on programming calendar in collaboration with Brand and Creative teams
• Build and own a comprehensive social measurement framework and partner with Analytics for actionable insights
• Lead, mentor, and develop the social team and manage external partners including creators and vendors

Requirements

• Bachelor’s degree in Marketing, Business, Communications or a related field
• 7+ years of experience leading social at best-in-class brands
• Proven track record of driving creative innovation and scaling engagement metrics
• Strong cross-functional operator with analytical and data-driven thinking skills
• Proactive communicator with exceptional problem-solving abilities

Preferred Qualifications

• Experience in DTC, Wellness, and Lifestyle brands