Director, Organic Growth & AI Visibility

Responsibilities

• Architect and lead the centralized organic growth roadmap for the brand portfolio
• Define cross-channel operating models bridging brand storytelling and technical performance
• Drive evolution from traditional SEO to Entity-Based Optimization and Answer Engine Optimization (AEO)
• Build roadmaps for visibility across AI interfaces like ChatGPT, Gemini, and Perplexity
• Implement advanced structured data and schema strategies
• Identify and deploy AI tools to modernize the content lifecycle
• Serve as high-level strategist for YouTube teams to align content with SEO initiatives
• Partner with PR to synchronize media outreach with SEO entity strategies
• Define and track unified KPIs including share of voice and organic-to-conversion attribution

Requirements

• 10+ years in SEO, content, communications, or organic growth roles
• Minimum 5 years managing teams or leading cross-functional initiatives
• Experience integrating SEO, PR, and social programs
• Deep technical fluency in AI LLMs (GPT-4, Claude, etc.)

Preferred Qualifications

• Knowledge of AI search/answer engines and emerging visibility platforms
• Experience with data-driven PR or entity/structured data strategy
• Proficiency in GA4, GSC, Ahrefs, Meltwater, Brandwatch, or Sprout

Benefits

• 100% employer-paid medical, dental, and vision premiums for employee-only plans
• Annual and monthly performance-based bonus programs
• 401(k) matching up to 3.5% and Employee Stock Ownership Plan (ESOP)
• 15 days of vacation plus 6 paid sick and mental health days
• Employee Assistance Program and free weekly yoga/meditation
• Cell and internet reimbursement

About the Company

Golden Hippo is an employee-owned, vertically-integrated builder of popular health and wellness brands, generating over $600 million in annual revenue.