Director of Video, T Brand Studio International

Responsibilities

• Lead the creative vision and execution of high-impact video storytelling for T Brand Studio International across all NYT properties and social platforms.
• Oversee the entire lifecycle of video projects, from initial brainstorming and storyboarding to final asset delivery.
• Partner with Ad Sales, Strategists, and Creative Directors to respond to client briefs and align video content with brand goals.
• Develop diverse video formats for on-site and social media promotion, including short-form and long-form content.
• Collaborate with creative teams to adapt branded podcasts into engaging video shows.
• Upskill the creative team on video craft, providing technical direction on production, equipment, lighting, and editing.
• Build and manage a global network of video vendors and freelancers to support international client projects.
• Use digital analytics and engagement metrics to inform creative decisions and optimize content performance.

Requirements

• Proven experience producing and capturing video content for a media company, production house, or creative agency.
• Expertise in creating video content specifically for social media platforms (Instagram, TikTok, YouTube) in formats such as documentary, interview, and motion graphics.
• Strong visual storytelling skills with experience leading motion graphics and graphic design within video.
• Experience identifying and managing video vendors and freelancers to deliver high-quality advertising content.
• Proficiency in using digital analytics and engagement metrics to measure content success.
• Ability to deliver high-quality creative assets within strict budgetary constraints.

Preferred Qualifications

• Proficiency in Adobe Creative Cloud, specifically Premiere, After Effects, and Capture One.
• Experience working with advertising clients across diverse sectors such as finance, technology, luxury, or consumer goods.
• Experience creating video content to promote or adapt podcasting environments.

About the Company

The New York Times is dedicated to seeking the truth and helping people understand the world through independent journalism. T Brand Studio is the branded content arm of New York Times Advertising, creating original, high-quality storytelling collaborations between world-class brands and the iconic journalism of The New York Times.