Director of Strategic Finance - Marketing

Responsibilities

• Build the Demand Truth Model by creating integrated models linking customer segments, channels, and P&L
• Move ROI from attribution to incrementality by defining marginal ROI frameworks and setting testing standards
• Own customer and unit economics by standardizing cohort-level LTV and CAC across various dimensions
• Build contribution margin views to drive investment decisions and classify the portfolio into Invest, Maintain, or Exit
• Run the demand-side operating cadence by leading the financial narrative in weekly and monthly business reviews

Requirements

• Senior experience in Strategic Finance, Growth Finance, or Marketing Finance
• Background in marketplace, ecommerce, or high-volume B2C environments
• Hands-on exposure to attribution and incrementality testing
• Strong data fluency and experience partnering with BI and Data Science teams
• Proven ability to influence executive-level decisions and improve contribution margin through capital allocation

About the Company

Groupon is a marketplace where customers discover new experiences and services every day and local businesses thrive. We are an AI-first company committed to helping local businesses succeed on a performance basis through innovation and a relentless pursuit of results.