Director of Strategic Finance - Marketing

Responsibilities

• Build the Demand Truth Model by creating integrated models linking customer segments, channels, and P&L
• Move ROI from attribution to incrementality by defining marginal ROI frameworks and setting testing standards
• Own customer and unit economics by standardizing cohort-level LTV and CAC across various dimensions
• Build contribution margin views to classify the portfolio into Invest, Maintain, Fix, or Exit categories
• Run the demand-side operating cadence by leading the financial narrative in weekly and monthly business reviews

Requirements

• Senior experience in Strategic Finance, Growth Finance, or Marketing Finance
• Background in marketplace, ecommerce, or high-volume B2C environments
• Hands-on exposure to attribution and incrementality testing
• Strong data fluency and experience partnering with BI and Data Science teams
• Proven ability to influence executive-level decisions
• Track record of improving contribution margin through effective capital allocation

Benefits

• High-leverage impact where your work directly shapes business investment decisions
• Opportunity to build a demand finance system from scratch
• Direct executive exposure to the CFO, CMO, and CEO
• Experience working within a complex, real-world marketplace
• AI-native work environment that encourages leveraging new technologies

About the Company

Groupon is a marketplace where customers discover new experiences and services every day and local businesses thrive. We are a platform uniquely committed to helping local businesses succeed on a performance basis. Groupon is currently on a radical journey to transform our business, maintaining a culture that inspires innovation, rewards risk-taking, and celebrates success.