Director of Social Media

About the Company

PopStroke is a founder-led brand built by people who believe energy creates results and culture creates momentum. We are a hospitality and entertainment brand focused on building special experiences through creativity, positivity, and ownership.

Responsibilities

• Develop and execute platform-specific growth strategies across TikTok, Instagram, YouTube, Facebook, and LinkedIn
• Personally create, edit, and publish high-quality social-first content including short-form video and photography
• Monitor emerging social trends, cultural moments, and platform updates to ensure brand relevance
• Establish and track KPIs related to engagement, audience growth, memberships, and revenue influence
• Build systems for collecting and curating content from venues nationwide
• Attend major company events, venue openings, and tournaments to capture brand moments

Requirements

• 5+ years of social media, digital marketing, or content leadership experience
• 3+ years leading social strategy and audience growth for a consumer-facing brand
• Proven track record of growing highly engaged social communities
• Strong content production and video editing skills
• Deep understanding of platform algorithms and audience behavior
• Highly analytical and data-driven mindset
• Ability to support key events during evenings and weekends when necessary

Preferred Qualifications

• Experience in the hospitality or entertainment industry
• Experience building repeatable content engines for multi-location brands