Director of Social Media and Culture

Responsibilities

• Lead Samsung's organic social presence and influencer/creator programs, including celebrity, macro, and nano-creator strategies
• Develop comprehensive social media and influencer strategies to drive cultural relevancy and revenue growth across mobile product categories
• Manage the full influencer mix and optimize performance within the evolving creator ecosystem
• Partner with Agencies of Record to define long-term playbooks and platform growth strategies
• Own the social media KPI scorecard, tracking brand and commercial contributions through advanced reporting tools
• Negotiate and execute complex commercial terms and contracts in collaboration with Legal, Finance, and Procurement
• Collaborate with internal global teams in Korea and US-based carrier and retail stakeholders to align strategies
• Drive brand storytelling and content innovation to showcase Samsung's technological advancements

Requirements

• BA/BS degree in marketing, communications, or business management
• 12+ years of progressive marketing experience
• 10+ years of Go-To-Market (GTM) execution experience specifically in Social, Influencers, or Talent management
• Proven experience negotiating complex international deals and programs
• Strong project and program management skills with the ability to lead at an executive level
• Experience working with technology platforms and major internet brands
• Ability to thrive in a fast-paced, high-growth environment requiring both strategic planning and rapid execution

Benefits

• Medical, Dental, and Vision insurance
• 401(k) retirement plan
• Employee Purchase Program
• Tuition Assistance and Student Loan Program
• Paid Time Off and Wellness Incentives
• Eligibility for MBO bonus compensation based on performance

About the Company

Samsung Electronics America, Inc. is a global leader in mobile technologies, consumer electronics, home appliances, and enterprise solutions. As a relentless pioneer, Samsung pushes the boundaries of technology to provide groundbreaking connected experiences across a massive portfolio of products, including smartphones, wearables, and digital displays.