Director of Sales & Marketing

Responsibilities

• Lead the overall commercial strategy to maximize total hotel revenue and long-term asset value.
• Develop and execute annual sales and marketing strategies aligned with luxury brand standards and ownership objectives.
• Oversee the recruitment, development, and performance management of Sales, Marketing, Revenue Management, and Reservations teams.
• Drive strategic market segmentation and demand generation across key geographic markets and customer segments.
• Manage the commercial strategy for branded residences and ultra-luxury accommodation offerings.
• Partner with Global Sales and Corporate Commercial teams to strengthen market positioning.
• Lead pricing, distribution, and revenue optimization strategies to maximize ADR and RevPAR.
• Direct digital marketing initiatives, including CRM programs, performance marketing, and brand communications.
• Foster collaboration between operational and commercial teams to ensure guest experiences align with business goals.

Requirements

• Bachelor's Degree or Hotel Management degree.
• Minimum of 5 years of experience in Hotel Sales & Marketing.
• Proven experience working with luxury or ultra-luxury brands.
• Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint).
• Strong working knowledge of CRS, GDS, PMS, and Sales & Catering systems.
• Excellent interpersonal, presentation, and written communication skills.
• Ability to interpret financial data and drive strategic decision-making.

Preferred Qualifications

• Previous experience working in the Middle East.
• Demonstrated ability to build strong strategic relationships with high-level stakeholders.

Benefits

• Employee benefit card offering discounted rates at Accor properties worldwide.
• Opportunities for professional development and global career growth.
• Ability to contribute to meaningful Corporate Social Responsibility and Sustainability activities.

About the Company

Raffles Diriyah is a glamorous new landmark in Diriyah, Saudi Arabia, set against the UNESCO World Heritage site of Al-Tuarif. Inspired by Najdi heritage and infused with Raffles’ timeless elegance, we set the standard for gracious hospitality and legendary service. As part of Accor, we are passionate curators of meaningful guest experiences.