Director of Sales

Responsibilities

• Own revenue and margin across all DTC channels, including marketplaces (TCGplayer, Amazon, eBay), live commerce (Whatnot, TikTok Live), and physical retail.
• Manage the live selling machine by setting show calendars, designing formats, and optimizing metrics like GMV per hour and sell-through rates.
• Build, coach, and manage the sales team, including on-camera live stream hosts and in-store retail staff.
• Drive merchandising and promotional strategies in coordination with buying and inventory teams to optimize cash flow and inventory turn.
• Define and maintain core sales dashboards to provide actionable data for buying, operations, and finance.

Requirements

• Proven experience owning revenue and margin across multi-channel DTC environments (marketplaces, live commerce, and/or retail).
• Demonstrated ability to build structured sales functions, processes, and reporting from low-structure or "messy" environments.
• Strong data-driven decision-making skills with the ability to work with imperfect data to drive results.
• Experience managing and coaching high-performance sales or retail teams.
• Ability to thrive in a high-intensity, high-ownership environment with a non-traditional schedule (including evenings and weekends).
• Willingness to be hands-on with execution, including hosting shows or working the retail floor during peak periods.

Preferred Qualifications

• Background in live commerce, the creator economy, or streaming.
• Experience in the trading card game (TCG), collectibles, or hobby retail industry.
• Track record of scaling marketplaces or opening/scaling physical retail locations.
• Proficiency with self-serve analytics tools.

Benefits

• Health Insurance
• Dental & Vision Coverage
• Paid time off
• 401k
• Employee Discounts
• Gym Membership Reimbursements

About the Company

Gamer's Choice is a leading destination for Trading Card Game players and collectors. Based in Queens, New York, we combine a vibrant physical retail experience in Long Island City with a massive digital presence across marketplaces and live commerce platforms. We are a team of passionate gamers and innovators dedicated to building the ultimate community for fans of titles like Yu-Gi-Oh!, Pokémon, and Disney Lorcana.