Director of Public Relations

Responsibilities

• Define and lead the overarching earned media strategy across the Havenly Brands portfolio, ensuring distinct and culturally relevant narratives for each brand.
• Drive high-impact story development and secure top-tier placements across lifestyle, design, culture, tech, and business verticals.
• Serve as the senior relationship holder with key editors, journalists, and media decision-makers across print, digital, and broadcast.
• Lead integrated PR planning for major product launches, brand campaigns, and seasonal moments in partnership with Marketing and Creative teams.
• Develop and execute influencer and brand ambassador programs across Instagram, TikTok, and emerging creator channels.
• Own crisis communications strategy and protocols, monitoring brand reputation across social channels.
• Manage PR agency and freelance partner relationships, including scope, performance, and budget management.
• Establish KPIs and reporting frameworks that connect communications programs to business outcomes like traffic and revenue.

Requirements

• 8-12+ years of PR experience, with significant time spent in-house at a consumer brand or at a senior level within a lifestyle/consumer PR agency.
• Deep, established relationships with top-tier editors and journalists in the lifestyle, home, design, and fashion sectors.
• Proven expertise in developing and executing influencer programs within the home and lifestyle space.
• Exceptional storytelling and writing skills, with the ability to craft compelling narratives and executive messaging.
• A builder’s mentality with the ability to operate independently and scale a function from the ground up.
• Strong track record of developing KPI and reporting frameworks that tie PR efforts to business impact.

Benefits

• Competitive compensation
• Generous PTO and volunteer days off
• Comprehensive health benefits (Medical, Dental, Vision, Disability)
• 401(k)
• Paid parental leave
• Design services and furniture discounts
• Anniversary merchandise credits

About the Company

Havenly, Inc. is a growing multi-brand portfolio of home and lifestyle brands, including Havenly, Interior Define, Burrow, The Citizenry, The Inside, St. Frank, and The Expert. We operate at the intersection of design, lifestyle, and culture.