Director of Product Marketing

Responsibilities

• Lead, mentor, and develop a team of high-performing product marketers
• Develop differentiated product positioning and messaging informed by audience, competition, and industry knowledge
• Orchestrate and lead product launches, from crafting messaging and content to tracking usage success
• Lead the development and execution of comprehensive go-to-market plans to drive product adoption and engagement
• Develop strategic segmentation models based on firmographics, technographics, and behavioral patterns
• Conduct white space analysis to identify and prioritize high-growth and expansion opportunities
• Create sales enablement materials, including collateral, demos, and tools, to support the buyer's journey
• Collaborate with revenue and partner marketing teams to support customer acquisition campaigns
• Act as the internal voice of the customer to enable cross-functional teams
• Track and monitor performance metrics, including product win rates, to demonstrate impact

Requirements

• Minimum 8 years of experience in a product marketing role
• Deep understanding of product marketing principles, practices, and methodologies
• Proven experience in new product introduction (NPI) processes within a multinational company
• Deep understanding of the restaurant vertical
• Strong financial literacy and market sizing skills
• Strong project management, organizational, and analytical skills
• Ability to work collaboratively across cross-functional teams

Preferred Qualifications

• Experience in SaaS environments
• Experience marketing to Mid-Market and Enterprise businesses
• Experience with software applications and in-app marketing

About the Company

Global Payments (NYSE: GPN) empowers simple, fast, and secure payments for everyone. We have built a complete, worldwide commerce ecosystem that delivers software and services at scale to millions of companies around the world—from ambitious startups to global enterprises. Our team of 27,000 experts is dedicated to driving success for our customers across North America, Europe, Asia Pacific, and Latin America.