Director of Performance Marketing

Responsibilities

• Own global go-to-market performance marketing strategy for a new unannounced mobile ARPG from pre-launch through live operations
• Build and operate Scopely’s first user acquisition pod in China
• Define and execute user acquisition strategies to achieve growth and efficiency targets across Meta, Google, TikTok, DSPs, and emerging platforms
• Establish full-funnel measurement frameworks including KPI definition, attribution, incrementality testing, and LTV modeling
• Lead, mentor, and grow a high-performing team of performance marketers
• Manage and optimize multi-million dollar marketing budgets with focus on ROI and long-term player value
• Champion experimentation by testing new channels, formats, and bidding strategies

Requirements

• Fluent in English and Mandarin
• 8+ years of performance marketing and user acquisition experience in mobile gaming or consumer apps
• 4+ years of people management experience with high-performing teams
• Experience working with Chinese gaming studios and Western game publishers
• Deep understanding of Asian and global gaming markets
• Proven success scaling multi-million dollar acquisition budgets across multiple channels
• Strong experience with Meta, Google, TikTok, and programmatic networks
• Expertise in go-to-market strategy, launch planning, and scaling new products
• Deep analytical skills in attribution, incrementality testing, LTV modeling, and forecasting
• Track record improving growth through automation, marketing tech, or data infrastructure
• Experience collaborating with global cross-functional teams across time zones
• Strong leadership, communication, and stakeholder management skills
• Bonus: experience in midcore, RPG, or strategy 4x mobile games

About the Company

Scopely is a leading global interactive entertainment company and mobile games publisher, known for titles such as MONOPOLY GO!, Pokémon GO, Stumble Guys, Star Trek Fleet Command, MARVEL Strike Force, and others. Founded in 2011, the company operates globally with thousands of team members worldwide and has generated more than $10 billion in lifetime revenue.