Director of Performance Marketing

About the Company

Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money—bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success.

Responsibilities

• Own Relay's full paid media portfolio including paid search, paid social, affiliate, CTV, linear TV, and direct mail
• Set channel strategy, budget allocation, and performance targets across brand and performance objectives
• Directly manage and develop a team of performance marketers, owning hiring, leveling, and growth pathways
• Lead TV and CTV strategy, partnering with Brand and Creative on messaging and measurement
• Drive paid search and paid social programs with a bias toward continuous experimentation
• Own the affiliate program end-to-end, including partner recruitment and commission structure
• Work with the data team to build and maintain measurement infrastructure including media mix modeling and multi-touch attribution
• Own paid media budget modeling, pacing, and forecasting in partnership with Finance

Requirements

• 8+ years in performance marketing or paid media
• At least 2 years of experience managing a team
• Experience in high-growth SaaS, fintech, or subscription businesses
• Proven experience owning a multi-million dollar monthly paid media budget
• Expert knowledge of attribution, incrementality testing, and media mix modeling
• Deep hands-on fluency in at least two of: paid search, paid social, CTV/programmatic, or affiliate
• Experience driving acquisition into both PLG and sales-assisted funnels
• Proficiency in SQL and AI-driven workflows

Preferred Qualifications

• Experience in a regulated industry such as fintech, healthcare, or insurance
• Experience marketing to small business owners or self-employed professionals
• Experience with direct mail as an acquisition channel
• A public POV on performance marketing, attribution, or media strategy