Director of Performance Marketing

Responsibilities

• Own channel strategy across the full paid stack, including paid search, social, CTV, direct mail, display, and programmatic
• Manage day-to-day campaign execution and budget pacing to hit weekly and monthly CAC targets
• Build and prioritize an experimentation roadmap based on business hypotheses to drive full-funnel optimization
• Track and report on key performance metrics including CAC, ROAS, MER, and conversion rates
• Partner with Growth Science on incrementality testing and attribution to inform budget reallocation
• Lead and develop a team of 2-3 channel managers or specialists
• Build AI-powered workflows to automate reporting, creative iteration, and bidding management
• Partner cross-functionally with Brand, Product, and Sales teams to align messaging and optimize conversion

Requirements

• 7+ years in performance or growth marketing
• 2+ years of experience managing significant paid media budgets
• Proven track record of improving CAC and ROAS in high-consideration or high-ACV industries
• Hands-on expertise in Google Ads and Meta Ads Manager
• Strong analytical skills with experience in attribution, cohort analysis, and A/B testing
• Experience working in a player-coach capacity, leading or mentoring a small team
• Proficiency in SQL for self-serve data pulls and familiarity with BI tools like Tableau, Looker, or Mode
• Demonstrated "AI-nativeness" in building agents or automating workflows to improve operational leverage

About the Company

Opendoor is building the modern system of homeownership, giving people the freedom to buy and sell on their own terms. We have built an end-to-end online experience that helps homeowners build wealth, stability, and community through a simplified, digital-first process.