Director of Performance Marketing

Responsibilities

• Set and drive direct-to-consumer growth strategy across Google Ads, Meta, TikTok Ads, and other channels
• Optimize campaigns, audiences, and creative strategy to maximize ROAS
• Lead A/B testing, cohort analysis, and customer segmentation
• Leverage SQL and Python for deep analytics, predictive modeling, and customer insights
• Develop forecasting models and own performance reporting across all marketing funnels
• Collaborate with data teams to implement attribution models
• Lead CRO initiatives and optimize client touchpoints to increase ROI
• Manage junior team members and ensure campaign execution meets business goals

Requirements

• 6+ years of experience in performance marketing roles
• Mastery of paid search and paid social platforms (Google Ads, Meta Ads, LinkedIn Ads)
• Strong analytical skills with focus on CAC and ROAS goals
• Proficiency in SQL and Python for data analysis
• Experience with web analytics tools like Google Analytics
• Familiarity with Marketing Automation and CRM systems
• Exceptional project management and organizational skills

Benefits

• Health, dental, and vision insurance (base plans 100% employer paid)
• Flexible paid time off (PTO) and paid holidays
• 401(k) with company match

About the Company

Inspira Education Group is a fast-growing edtech startup dedicated to democratizing access to high-quality coaching for medical, legal, business, and college studies.