Director of Performance Marketing

Responsibilities

• Lead and manage the internal paid media team and scale headcount as needed
• Manage a $15M+ annual media budget focusing on efficiency, iROAS, and revenue
• Build and maintain robust reporting frameworks across all paid channels
• Serve as the internal subject matter expert for SEO and Answer Engine Optimization (AEO) strategy
• Manage external agency partners for SEO/AEO, setting KPIs and reviewing deliverables
• Partner with product teams to manage technical SEO updates
• Own channel-level forecasting, budget planning, and performance reporting
• Identify new channel opportunities and run structured tests
• Partner with incrementality agencies to manage MMM and Geo-test models

Requirements

• 8+ years of experience in performance marketing, digital media, or growth
• 3+ years in a leadership or management role
• Proven track record managing $15M+ annual media budgets in a B2C environment
• Hands-on expertise in Paid Search, Paid Social, YouTube, CTV, Affiliate, or Influencer Marketing
• Working knowledge of SEO/AEO best practices
• Experience managing agency relationships
• Strong analytical skills with proficiency in Google Analytics and incrementality tools
• Experience managing, mentoring, and developing direct reports
• Ability to work EST hours

Benefits

• Compensation: $150,000 - $180,000
• Discretionary Annual Bonus up to 20%
• Medical, Dental, Vision, and 401K with company match
• Dependent Care, FSA & HSA accounts
• Paid Parental & Bonding Leave
• Flexible PTO & office closure on major holidays
• Monthly wellness & internet reimbursements
• Professional development and leadership coaching
• Mental Health resources

About the Company

Health-E Commerce is a data-driven organization focused on scaling full-funnel media strategies and driving growth through efficient, high-impact marketing.