Director of Performance Marketing

Responsibilities

• Own and lead FloSports’ Paid Media strategy across Paid Search and Paid Social
• Drive subscriber acquisition through scalable, data-driven strategies focused on LTV
• Manage large-scale media budgets and ensure effective allocation across channels and sports verticals
• Monitor performance daily and weekly, delivering clear and consistent reporting
• Adjust strategy in real time during key seasonal moments and major events
• Partner with Business Intelligence to strengthen attribution modeling and multi-touch attribution
• Lead experimentation roadmaps across channels, creative, and offers
• Collaborate cross-functionally with Integrated Marketing, Lifecycle, Brand, Creative, and Content teams

Requirements

• 10+ years of experience in performance marketing, growth, or acquisition within B2C subscription businesses
• Proven track record managing and scaling large paid media budgets across Google, Bing, and Meta
• Deep expertise in Paid Search and Paid Social with hands-on execution experience
• Strong analytical foundation in attribution modeling, multi-touch attribution, and customer lifetime value
• Experience with forecasting, budget planning, and media mix modeling
• Experience leading small, high-performing teams with a hands-on management style
• Ability to operate in fast-paced, highly seasonal environments

Preferred Qualifications

• Experience in streaming, digital media, or technology
• Google Ads and/or Meta certifications

Benefits

• Annual equity awards for top performers
• Competitive medical, dental, and vision plans
• Company-paid short-term and long-term disability and life insurance
• Generous 401(K) company match vested immediately
• Progressive parental leave policies
• Flexible paid time off
• Team-building events and hack-a-thons
• Stocked snack bar and catered meals

About the Company

FloSports is the leading digital platform for underserved sports, combining live and on-demand streaming, original programming, data, and technology to help sports grow their audiences and build sustainable businesses.