Director of Paid Search

Responsibilities

• Own executive-level relationships with strategic clients, serving as primary strategic counsel and growth partner
• Lead quarterly business reviews (QBRs) connecting paid search outcomes to broader revenue goals
• Design and implement AI-powered automation workflows for Google Shopping feed optimization using Claude
• Build Claude-powered pipelines to analyze Google Ads account data for anomalies and inefficiencies
• Develop automated ad copy generation and testing workflows to increase creative velocity
• Partner with engineering to productize effective automation workflows into scalable systems
• Manage and develop the paid search team, setting standards for client communication and escalation

Requirements

• Proven track record managing $2M+ in annual Google Ads spend (Search, Shopping, Performance Max)
• Deep hands-on command of Google Ads account audits and structural optimization
• Expert-level understanding of Google Shopping feed architecture
• Direct people management experience including coaching and performance management
• Practical experience using LLMs like Claude for workflow automation or data analysis
• Strong analytical foundation in budget modeling and incrementality frameworks
• Executive-level communication skills suitable for presenting to CMOs and founders

Preferred Qualifications

• DTC or performance marketing agency background

Benefits

• Six-figure compensation package
• Flexible Time Off policy

About the Company

Common Thread Collective (CTC) is a growth partner for eCommerce brands under $15M, specializing in driving measurable performance through expert paid search and AI-driven automation.