Director of Merchandising

Responsibilities

• Define assortment strategy across multiple product categories to drive growth and customer LTV
• Build and maintain line plans supporting balanced assortments across price points and segments
• Partner with Design and Product Development to ideate and develop new product opportunities
• Establish retail pricing strategies and margin architecture
• Collaborate with Brand Marketing and Operations to develop go-to-market strategies for product launches
• Analyze post-launch product performance against financial and customer metrics
• Present category insights and recommendations to senior leadership

Requirements

• 7+ years of merchandising experience at a fast-growing, multi-channel DTC brand
• Proven track record of scaling commercially successful product assortments
• Strong understanding of assortment planning, pricing, and margin management
• Experience partnering with Design, Product Development, and Marketing teams
• Strong analytical capabilities using sales performance and market trends
• Exceptional communication and stakeholder influencing skills
• Bachelor's degree in Merchandising, Business, Fashion, or a related field preferred

About the Company

Lola Blankets is a high-growth, design-forward brand in the home textiles space, focused on building category-defining products through a blend of creative vision and commercial rigor.