Director of Membership & Loyalty Strategy

About the Company

PopStroke is a founder-led brand built by people who believe energy creates results and culture creates momentum. We solve problems together, lead with ownership, and believe in building something special through teamwork and a hands-on mindset.

Responsibilities

• Own the long-term vision and roadmap for PopStroke's Membership and Loyalty programs
• Develop innovative strategies to increase acquisition, engagement, retention, and lifetime value
• Design and optimize loyalty initiatives, personalized offers, and rewards based on guest behaviors
• Analyze guest behavior, purchasing patterns, and key performance indicators like LTV, churn, and visit frequency
• Lead pricing strategy for memberships, promotions, and loyalty offers in partnership with Finance
• Partner with Marketing to build acquisition and retention campaigns and inform segmentation strategies
• Collaborate with the Director of Membership Operations to ensure strategic initiatives are executable in the field

Requirements

• 8–10+ years leading membership, loyalty, subscription, CRM, or customer retention strategy for a multi-unit consumer brand
• Experience building or managing successful loyalty or membership programs at scale
• Strong analytical background in customer segmentation, behavioral analytics, and business intelligence
• Expertise in pricing strategy, retention modeling, churn analysis, and lifetime value optimization
• Proven ability to partner with Marketing to create data-driven customer growth strategies
• Strong executive communication and presentation skills
• Experience in hospitality, entertainment, retail, fitness, travel, or restaurants strongly preferred