Director of Martech

Responsibilities

• Own the end-to-end MarTech stack, including the evaluation, implementation, and optimization of tools for acquisition and lifecycle marketing.
• Lead marketing data strategy by building a unified view of the customer across B2C, B2B, and B2G segments.
• Drive marketing automation at scale through the design of workflows, nurture programs, and segmentation logic across email, SMS, and in-app channels.
• Build and govern attribution and measurement infrastructure to ensure accurate, privacy-compliant growth modeling.
• Partner with engineering and data teams to maintain data pipelines, event tracking schemas, and identity resolution logic.
• Evaluate and deploy AI and machine learning applications for predictive lead scoring, churn modeling, and personalization.
• Ensure all MarTech operations comply with GDPR, CCPA, FedRAMP, and internal data governance standards.

Requirements

• 8+ years of experience in marketing technology, marketing operations, or growth engineering.
• Deep hands-on expertise with core platforms such as Salesforce Marketing Cloud, HubSpot, or Marketo.
• Experience with Customer Data Platforms (CDPs) like Segment or mParticle.
• Experience working with data warehouses such as Snowflake or BigQuery.
• Proficiency with SQL and comfort working directly within data pipelines.
• Strong understanding of identity resolution and customer data unification.
• Proven experience with attribution modeling, multi-touch attribution, and marketing analytics.
• Experience building and managing infrastructure within regulated or privacy-sensitive environments.

About the Company

ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. With over 152 million users, ID.me provides streamlined identity verification for 20 federal agencies, 45 state government agencies, and over 70 healthcare organizations. We are committed to "No Identity Left Behind," ensuring all people have access to a secure digital identity.