Director of Marketing

Responsibilities

• Create and implement integrated strategic marketing plans that include competitive analysis, budget forecasting, and actionable growth recommendations.
• Develop cohesive marketing strategies that align Enrollment Management objectives with individual college initiatives to elevate the university brand.
• Execute multi-channel marketing campaigns across digital and traditional platforms, including PPC, paid social, display, and print.
• Utilize analytics tools and dashboards (such as Google Analytics, Slate, and Looker Studio) to measure campaign effectiveness and ROI.
• Lead digital marketing efforts and oversee third-party agencies or consultants conducting campaigns on behalf of the university.
• Collaborate with Creative Services to craft compelling messaging and impactful content for advertisements, social media, and other media.
• Provide leadership, mentorship, and guidance to the Marketing and Communications team.
• Ensure brand identity consistency across all print and digital communications.

Requirements

• Minimum of seven years of recent professional experience, preferably in a higher education leadership role.
• Proven track record of developing and executing comprehensive strategic marketing plans.
• Strong portfolio of successful marketing campaigns, projects, and strategies (please provide 5 work samples with your application).
• Deep expertise with reporting and analytics platforms such as Google Analytics, Google Looker Studio, Facebook, Instagram, LinkedIn, and Slate.
• Excellent written, verbal, and presentation communication skills.
• Ability to manage multiple priorities and meet tight deadlines in a fast-paced environment.

Benefits

• Comprehensive health and wellness plan.
• Tuition remission program for employees, spouses, and dependent children.
• Generous contribution to the University’s 403B retirement plan.
• Generous time off plan.

About the Company

Established in 1891, the University of La Verne is a diverse and inclusive community committed to ethical reasoning, lifelong learning, and civic engagement. Recognized as a leader in social mobility, we take pride in our mission to provide excellence in education and shape the future for our global Leo Family of over 89,000 alumni.