Director of Marketing

Responsibilities

• Develop and execute upstream marketing strategies and product roadmaps for assigned medical device portfolios.
• Conduct market assessments and customer research with physicians and clinicians to identify unmet clinical needs.
• Translate customer insights into actionable product requirements, market requirements documents, and value propositions.
• Partner with R&D to define product concepts, features, and clinical benefits throughout the development lifecycle.
• Lead commercialization planning, including positioning, segmentation, and go-to-market strategies for pipeline products.
• Collaborate cross-functionally with Clinical, Regulatory, Quality, and Sales teams to ensure successful product launches.
• Build product forecasts and support reimbursement and market access initiatives.

Requirements

• Bachelor's degree in Marketing, Business, Engineering, Life Sciences, or a related field.
• 8–12 years of medical device, diagnostics, or healthcare marketing experience.
• 3–5 years of product management or upstream marketing experience.
• Demonstrated experience in product development and commercialization.
• Strong analytical, strategic planning, and customer research capabilities.

Preferred Qualifications

• MBA or equivalent advanced degree.
• Proven experience launching medical device products.
• Experience working directly with physicians and key opinion leaders (KOLs).
• Knowledge of regulatory and reimbursement environments.
• Experience with global marketing exposure.

About the Company

Traferox creates, manufactures, and commercializes products used to transplant solid organs, including lungs, hearts, livers, kidneys, and pancreases. Utilizing technologies invented by transplant surgeons at the University Health Network (UHN), Traferox is committed to improving organ transplant outcomes and saving patients' lives.