Director of Marketing

Responsibilities

• Develop and own the overarching national and international marketing strategy across events, participation, brands, and commercial objectives.
• Manage digital transformation and innovation across CRM, marketing automation, mobile, social, and web platforms.
• Collaborate with revenue-driving teams including ticketing, hospitality, sponsorships, media rights, and merchandise to drive monetization.
• Lead and mentor a high-performing marketing team encompassing tennis promotion, event promotion, brand management, CRM, and the internal creative team.
• Drive brand representation and storytelling across all events, specifically focusing on the Australian Open precinct.
• Monitor local and global cultural trends to ensure strategic alignment and brand relevance.

Requirements

• Extensive experience in commercial or marketing roles involving significant stakeholder management across multiple functions.
• Proven ability to balance creative thinking with structured, critical thinking to solve large-scale problems.
• Strong understanding of commercial partnerships and the Australian/global media landscapes.
• Experience partnering closely with revenue teams to achieve targets with agility.
• Ability to drive digital transformation and innovation.
• Must hold (or be willing to obtain) a current Police Check and Working with Children Check.
• Flexibility regarding working hours and arrangements related to major tennis events.

Benefits

• Career development opportunities through formal education and on-the-job training.
• Access to Australian Open tickets and Superbox tickets for events at Rod Laver & Melbourne Arena.
• Monthly health and wellbeing activities including access to CorePlus Pilates.
• Onsite gym, tennis facilities, and free onsite car parking.
• Salary packaging and various discounts from sponsorship partners.
• Attractive leave benefits, including up to 26 weeks of paid parental leave and specific leave for Aboriginal and Torres Strait Islander employees.

About the Company

Tennis Australia is one of the largest sporting organisations in Australia. We are a team of imaginative and passionate people dedicated to creating a more playful world through tennis—from grassroots programs to Grand Slam events like the Australian Open.