Director of Marketing

Responsibilities

• Lead and mentor the marketing team by establishing goals and managing performance
• Develop and manage the annual marketing budget
• Own national retail marketing strategy to drive store traffic, transaction volume, and customer retention
• Build national promotional calendars, campaign toolkits, and execution playbooks
• Define and enforce standards for in-store merchandising, visual storytelling, and signage
• Manage the retail marketing playbook for new store openings
• Establish brand partner and wholesale vendor marketing programs
• Track and report on key retail marketing KPIs including conversion and basket size
• Drive consumer engagement through integrated omnichannel strategies, events, and community partnerships
• Collaborate with digital and lifecycle teams to ensure a connected consumer journey

Requirements

• Bachelor’s degree in Marketing, Advertising, or a related field
• 10+ years of marketing experience with a strong retail focus
• Mandatory cannabis industry experience
• Proven track record driving measurable store-level results across multiple markets
• Experience managing new store openings and retail brand launches
• Demonstrated experience executing consumer events and grassroots activations
• Strong analytical skills to translate sales data into actionable strategy
• Advanced project management capabilities
• Familiarity with design tools like Canva or Adobe Express
• Ability to travel nationally for store openings and market visits

Benefits

• Paid time off (PTO) including 8 paid holidays per year
• Medical, Dental, and Vision Insurance
• 401k retirement savings plan
• Company paid Short-Term & Long-Term disability
• Company paid Life Insurance
• Employee Assistance Program (EAP)
• Employee referral program
• Commuter benefits
• Product discounts
• Additional compensation incentives

About the Company

Story Cannabis is a vertically integrated company founded in 2021 by industry veterans. Headquartered in Phoenix, Story operates across Arizona, Maryland, Ohio, and Louisiana with a mission to shift the cannabis narrative and bring hope, happiness, and healing to the world.