Director of Marketing

Responsibilities

• Own the marketing strategy and drive business outcomes for the SolarWinds Database portfolio
• Lead demand generation strategies for new and existing products to drive cross-sell and up-sell opportunities
• Design and execute effective go-to-market strategies, including pricing, packaging, and promotion
• Define and optimize the entire marketing funnel to increase high-value leads and sales pipeline
• Manage marketing operations, including customer segmentation, data analytics, and reporting systems
• Conduct customer research and insights programs to map and optimize the customer journey
• Establish and track operational metrics to measure the effectiveness of marketing activities

Requirements

• 10+ years of experience leading marketing organizations or product lines
• Deep expertise in SaaS and recurring revenue business models
• Strong analytical and process-oriented mindset
• Excellent written and verbal communication skills across various mediums
• Proven ability to manage influence through persuasion, negotiation, and consensus building
• Bachelor's degree in a relevant field

About the Company

SolarWinds is a people-first company dedicated to helping customers accelerate business transformation with simple, powerful, and secure solutions. We thrive in an innovative, fast-paced environment and value collaboration, accountability, and empathy. Join us to build your career with an exceptional team and grow alongside a global leader in technology solutions.