Director of Marketing

Responsibilities

• Own marketing's contribution to pipeline, sales opportunities, and closed-won revenue
• Build predictable demand generation programs to drive efficient pipeline growth and CAC
• Own end-to-end GTM strategy including positioning, messaging, and product launches
• Define ICPs, segmentation, and personas across SMB and Enterprise markets
• Design and optimize the end-to-end funnel from lead capture through expansion
• Define and track key performance metrics including pipeline, conversion, CAC, LTV, and ROI
• Own and optimize the marketing tech stack including CRM, automation, and analytics
• Hire, develop, and scale a high-performing marketing team

Requirements

• 10+ years of B2B marketing experience
• At least one Director-level or equivalent leadership role
• Proven ownership of revenue-impacting marketing strategy at the product line or business unit level
• Experience operating in a SaaS or hybrid SaaS + on-prem environment
• Demonstrated track record of driving measurable outcomes like pipeline generation and revenue growth
• Experience leading and managing marketing teams
• Bachelor's degree in a relevant field or equivalent practical experience

About the Company

SolarWinds is a people-first company dedicated to helping customers accelerate business transformation with simple, powerful, and secure solutions.