Director of Marketing

Responsibilities

• Own the integrated marketing strategy for HSA Store across consumer and partner channels
• Lead the planning and execution of integrated campaigns across lifecycle marketing, digital channels, and partner programs
• Partner with B2B & B2B2C Marketing and sales to create co-branded campaigns and activation strategies
• Drive the evolution of HSA Store's brand positioning and messaging
• Provide strategic direction to creative and content teams for high-impact assets
• Define KPIs and measurement frameworks to evaluate marketing effectiveness and ROI
• Partner with cross-functional teams including ecommerce, paid media, CRM, and product

Requirements

• Minimum of 10+ years of experience in integrated marketing, ecommerce, or digital growth roles
• Proven ability to develop and execute marketing strategies that drive measurable revenue impact
• Experience working across both direct-to-consumer and B2B2C business models
• Strong background in lifecycle marketing, digital acquisition, and performance optimization
• Analytical mindset with the ability to translate data into actionable strategy
• Excellent leadership and communication skills
• Ability to work EST hours

Benefits

• Compensation: $120,000 - $150,000
• Discretionary Annual Bonus Eligibility: Up to 20%
• Medical, Dental, Vision, and 401K with a company match
• Dependent Care, FSA & HSA accounts
• Paid Parental & Bonding Leave
• Flexible PTO & office closure on all major holidays
• Monthly wellness & internet reimbursements
• Professional development including certification support & leadership coaching
• Mental Health resources

About the Company

Health-E Commerce is seeking a strategic, results-oriented Director of Marketing to lead growth and marketing strategy for HSA Store.