Director of Marketing

Responsibilities

• Own the global positioning framework and messaging hierarchy across the product portfolio
• Lead Go-to-Market (GTM) strategy for all launches, expansions, and updates, including scalable playbooks
• Drive customer and market intelligence by owning the voice of the customer and competitive insights
• Partner with Product Heads and Sales Management on commercial enablement and sales tools
• Establish and nurture partnerships with Central Creative Studio and Digital Marketing teams
• Manage audience segmentation and translate persona frameworks into actionable briefs for channel teams
• Shape departmental KPIs and set clear marketing goals and objectives to ensure accountability

Requirements

• 8–12 years of experience in product marketing, brand, or GTM (education, travel, or subscription experience preferred)
• Proven experience with planning, budgeting, and managing a P&L
• Strong international experience with the ability to navigate cultural nuances and global scalability
• Expertise in customer research and competitive intelligence leadership
• Channel literacy across paid, organic, SEO, social, and CRM
• Exceptional storytelling and presentation skills with the ability to write strategic briefs
• Ability to operate effectively in fast-changing, ambiguous environments

Benefits

• Discounts on EF programs for staff, friends, and family
• Swiss Halb-tax reimbursement
• Free use of EF Hello premium language learning app
• Tuition reimbursement for continued education
• Referral bonuses
• Discounts with global hotel and travel partners
• 15% discount on on-site Kita

About the Company

EF Language Abroad has been helping people experience the world for more than 65 years. We offer immersive language travel and academic year abroad programs that help students discover new places, embrace diverse cultures, and gain fresh perspectives through the power of language learning.