Director of Marketing

Responsibilities

• Develop and execute a comprehensive firmwide marketing strategy aligned with business objectives
• Partner with firm leadership and practice groups to identify growth opportunities and market positioning strategies
• Establish and monitor marketing KPIs, reporting on effectiveness and ROI
• Oversee brand management, ensuring consistency across all internal and external communications
• Manage website strategy, SEO/SEM initiatives, and digital campaigns
• Oversee marketing technologies and digital strategy across all offices
• Oversee client events, sponsorships, and firm-hosted programs in collaboration with BD teams
• Build, lead, and mentor a high-performing marketing team
• Manage external vendors, agencies, and consultants as needed
• Align marketing initiatives with client development strategies

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 10+ years of progressive marketing leadership experience
• Demonstrated success leading firmwide or multi-office marketing strategies
• Experience managing teams in complex, matrixed organizations
• Excellent communication, leadership, and stakeholder management skills

Preferred Qualifications

• Experience within a law firm or professional services environment (AmLaw 200 or large regional firm experience)
• Advanced degree in a relevant field
• Proven track record of partnering with business development teams to achieve growth goals
• Strong understanding of legal marketing and client service models

About the Company

Dinsmore is a dynamic, client-focused law firm with more than 750 attorneys across 30+ offices nationwide. We are dedicated to excellence, building a strong market profile, and providing a supportive environment where talented professionals can thrive.