Director of Marketing Data Program Management

Responsibilities

• Lead the monthly Marketing Data Decision Forum to drive accountability across Marketing, Technology, and Analytics
• Design and maintain governance frameworks for data sources, identity resolution, and profile management
• Establish formal intake and evaluation processes for new data requests
• Maintain a comprehensive view of the in-flight data initiative portfolio, including status and dependencies
• Synthesize technical and business inputs into a coherent, value-driven roadmap
• Communicate program status and strategic implications to executive stakeholders
• Facilitate steering committees and build trusted relationships with VP and C-suite leadership

Requirements

• 8+ years of experience in enterprise program management, product management, or strategic operations
• Proven track record of leading complex, cross-functional programs in matrixed organizations
• Experience owning governance structures and executive-level communications
• Strong business and technical fluency regarding marketing and data/engineering teams
• Ability to build and manage roadmaps across multiple parallel workstreams
• Experience with data platforms or marketing technology ecosystems (CRM, CDP, etc.)
• Bachelor's degree in Business, Marketing, Information Systems, or a related field

Preferred Qualifications

• Experience in consulting or advisory roles supporting enterprise transformations
• Familiarity with Azure DevOps, Airtable, or similar portfolio management tools
• Background in high-volume B2C industries like hospitality, travel, or financial services
• Exposure to data governance frameworks or modern data architecture
• PMP, PgMP, or SAFe certification