Director of Marketing

Responsibilities

• Design and execute growth strategies to attract and engage business buyers, sellers, and brokers
• Drive end-to-end marketing campaigns from creative development to performance optimization
• Build and optimize conversion funnels specific to each audience segment
• Develop content that establishes BizScout as a trusted platform for transactions
• Create data-driven marketing programs to increase engagement and supply
• Collaborate with the team to ensure marketing initiatives align with platform features
• Scale the broker network through targeted outreach and partnership programs

Requirements

• 3-5 years of growth marketing experience, ideally in marketplace or financial services
• Proven track record of scaling multi-sided marketplaces or B2B platforms
• Experience with both developing and executing content and performance marketing
• Strong analytical skills with expertise in funnel optimization and marketing analytics
• Excellence in crafting compelling marketing campaigns and content
• Ability to understand and market to diverse audience segments
• Experience with marketing automation and CRM platforms

Preferred Qualifications

• Experience in M&A, business brokerage, or financial services
• Experience working in marketplace businesses during their scaling phase
• Established relationships in the business brokerage community

About the Company

BizScout is an M&A marketplace startup revolutionizing how individuals engage in buying and selling businesses. We aim to establish ourselves as the premier destination for business transactions, driven by genuine human connections and smart technology.