Director of Marketing

Responsibilities

• Develop and implement marketing strategies to support occupancy goals and lead generation
• Evaluate underperforming communities and create targeted marketing plans and training recommendations
• Ensure brand consistency and compliance with affordable housing regulations across all collateral
• Oversee online reputation management on platforms like Google, Yelp, and ApartmentRatings
• Drive traffic through SEO/SEM, ILS optimization, paid media, and social platforms
• Track and analyze marketing performance metrics including cost per lead and conversion rates
• Manage marketing vendors and agency relationships
• Partner with Operations and Leasing teams to provide training on digital advertising best practices

Requirements

• Strong understanding of Fair Housing advertising regulations
• Demonstrated success in digital advertising, SEO/SEM, and lead generation
• Proven ability to analyze marketing data and report on key performance metrics
• Experience managing marketing vendors and agency relationships
• Proficiency with Yardi, RentCafé, and ILS platforms (Apartments.com, Zillow)
• Skilled in Microsoft Office Suite and design tools like Canva or Adobe Creative Suite
• Ability and willingness to travel as needed

About the Company

Brighthaven is committed to delivering high-quality, affordable housing communities while driving strong occupancy, engagement, and resident satisfaction across its portfolio.