Director of Marketing and Communications for Alumni and Development

Responsibilities

• Develop and execute strategic marketing and communication plans to promote alumni engagement, fundraising campaigns, and donor stewardship.
• Create impactful content for various channels, including print publications, email newsletters, social media, websites, and digital platforms.
• Collaborate with senior leadership, development officers, and alumni relations staff to identify engagement opportunities.
• Oversee all alumni and development marketing materials to ensure consistency in messaging and visual representation.
• Utilize data analytics, AI, and performance metrics to evaluate campaign effectiveness and provide data-driven recommendations.
• Stay informed of industry trends and best practices in alumni relations and development to incorporate innovative strategies.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• 5–7 years of progressively responsible experience in marketing, communications, alumni relations, or development.
• Strong strategic planning and project management skills with the ability to manage multiple initiatives.
• Excellent written and verbal communication skills with a keen eye for detail.
• Proficiency in digital marketing tools, content management systems (CMS), and social media management.
• Knowledge of fundraising principles, including donor cultivation, solicitation, and stewardship.

Preferred Qualifications

• Experience working within the higher education or nonprofit sector.

About the Company

Hofstra University is a nationally ranked and recognized private university located in Hempstead, N.Y. We are committed to preparing students for the challenges of tomorrow through a culture of learning and the free exchange of ideas. Our campus offers a vibrant community with diverse academic and extracurricular opportunities, including Division I athletics, musical concerts, and accredited museums.