Director of Lifecycle Marketing

About the Company

Inspira Education Group is one of the fastest-growing edtech startups in the US, dedicated to democratizing access to high-quality coaching for medical, legal, business, and college studies.

Responsibilities

• Own the end-to-end strategy and execution of lifecycle marketing programs to drive acquisition, engagement, and retention
• Analyze cohort and segment performance to develop actionable insights
• Develop and execute a robust experimentation roadmap through A/B testing
• Create and manage sophisticated email and SMS campaigns, including drip sequences and transactional messages
• Identify user journey drop-off points and implement trigger-based campaigns
• Lead and grow a team of lifecycle marketers, acting as both a player and coach
• Track and report on KPIs such as lead volume, conversion rates, and ROI
• Stay on the cutting edge of AI and martech tools to improve efficiency

Requirements

• 6–8+ years of lifecycle marketing experience
• 2–3 years of experience managing and scaling high-performing teams
• Deep expertise in HubSpot
• Proficiency in email and SMS marketing automation
• Basic working knowledge of SQL
• Strong understanding of HTML and template scripting languages
• Exceptional copywriting skills
• Highly analytical mindset with a track record of data-driven results

Preferred Qualifications

• Experience with Braze, Iterable, or similar tools
• Experience with customer data platforms (CDPs) like Simon Data or Optimove
• Familiarity with Looker or data transformation experience