Director of Growth & Demand

Responsibilities

• Lead the development of scalable demand generation frameworks and campaign strategies across a global B2B portfolio
• Design and manage end-to-end digital demand generation campaigns across paid search, social, programmatic, email, and website
• Oversee paid digital programs with a focus on MQL/SQL generation, pipeline acceleration, and campaign ROI
• Partner with digital experience teams to enhance conversion journeys and lead CRO initiatives through A/B testing and analytics
• Architect scalable nurture and automation programs in collaboration with lifecycle marketing teams
• Own digital pipeline reporting, dashboards, and global digital marketing attribution within the assigned region
• Develop and oversee SEO strategies to ensure visibility across priority markets
• Lead, coach, and develop a high-performing team of Growth & Demand Generation managers and specialists

Requirements

• 10+ years of experience in demand generation or digital marketing within B2B service or hybrid tech-service organizations
• 5+ years in a marketing leadership role, preferably in a shared services or multi-brand environment
• Proficiency across paid digital channels, lead nurturing, automation platforms, and performance analytics tools
• Deep understanding of B2B buyer journeys, sales alignment, lead scoring, and lifecycle optimization
• Strong commercial mindset with experience owning and reporting on marketing-attributed pipeline and ROI
• Proven ability to work across time zones, cultures, and diverse stakeholders

Benefits

• Comprehensive paid time off package including vacation, sick days, personal days, and diversity/volunteer days
• Travel perks and discounts
• Health and wellness programs, including medical, dental, vision, and fertility care
• 401k program with partial match
• Tuition reimbursement and employee share plans
• Global career opportunities within a vast network of brands

About the Company

Flight Centre Travel Group (FCTG) is one of the world’s largest travel retailers and corporate travel managers. Operating in 23 countries with a global network extending to more than 90 countries, our purpose is to “open up the world for those who want to see.” We provide people around the world the opportunity to experience something truly amazing through travel.