Director of Go-to-Market Operations

Responsibilities

• Lead Revenue Operations strategy by aligning people, process, technology, and data
• Own the architecture, administration, and governance of HubSpot as the system of record
• Drive data strategy and reporting to enable executive decision-making
• Optimize marketing-to-sales workflows, including lead routing and SLAs
• Operationalize product and campaign launches through repeatable playbooks
• Manage sales enablement, training infrastructure, and onboarding processes

Requirements

• 10+ years of experience in RevOps, GTM Ops, or Sales/Marketing Operations
• Deep HubSpot expertise in administration, architecture, and automation
• Proven experience leading RevOps functions in high-growth organizations

Preferred Qualifications

• Experience in asset management or financial services
• Familiarity with FINTRX or similar advisor data platforms
• Experience integrating CRM with marketing automation and data systems

About the Company

Potomac is a boutique tactical asset manager that combines institutional-grade investment expertise with a quantitative process designed to conquer risk.