Director of Direct to Consumer (DTC) - Americas Region

Responsibilities

• Design and own the Americas consumer lifecycle architecture, covering acquisition, activation, retention, referral, and revenue.
• Manage cohort performance, including 30/60/90-day retention curves, repeat purchase rates, and AOV trends.
• Own the Americas DTC P&L, including revenue, margin, CAC, LTV, inventory efficiency, and contribution profit.
• Lead pricing, promotional, and merchandising strategies grounded in incrementality logic.
• Orchestrate cross-functional growth efforts across Product, Data, Brand, and Operations teams.
• Establish and maintain operating cadences, including weekly growth rituals and monthly KPI retrospectives.
• Build and lead a high-performing regional DTC team across growth, lifecycle, content operations, and analytics.

Requirements

• 8–12 years of experience in DTC, eCommerce, or digital commerce with significant US market exposure.
• Proven ownership of revenue, margin, and contribution profit in a scaled DTC business.
• Demonstrated experience managing cohort retention curves and driving repeat purchase rates.
• Proven ability to build operating cadences and systems from scratch.
• Experience delivering growth outcomes through cross-functional coordination across product, data, and brand teams.
• A builder mindset with a high tolerance for ambiguity.

Benefits

• 100% covered Medical, Dental, and Vision insurance for employees, spouses, and dependents.
• 401K with a 4% employer match and immediate 100% vesting.
• Generous PTO policy and paid holidays.
• Comprehensive insurance suite including Life, Disability, Critical Illness, and Accident insurance.
• Healthcare and Dependent Care FSA options.
• Employee Assistance Program (EAP) and Travel Assistance.
• Fully stocked kitchen.

About the Company

VeSync is a portfolio company with brands that cover various categories of health and wellness products. Our brands, including Levoit, COSORI, Etekcity, and Pawsync, are industry leaders recognized by awards such as CES Innovation and Red Dot. We are a young, energetic, and rapidly growing company looking for driven, talented individuals to join our smart and collaborative teams.