Director of Communication and Marketing

Responsibilities

• Design, lead, and execute the integral communication, marketing, and institutional positioning strategy for the Northwest region.
• Strengthen the reputation, visibility, and influence of Tecnológico de Monterrey to attract academic and student talent.
• Build strategic relationships with media, opinion leaders, the business sector, government, and key organizations.
• Position academics, researchers, and institutional leaders as key references in social, economic, and educational impact areas.
• Manage strategic institutional communication and reputational protection, including crisis management.
• Act as a strategic advisor to the Regional Rectory/Vice-Rectory and Campus Directorates.
• Identify opportunities for public influence and participation in relevant institutional agendas.

Requirements

• Bachelor's degree in Communication, Marketing, Public Relations, Administration, or related fields.
• 10+ years of experience in strategic communication, marketing, institutional positioning, or corporate affairs.
• Proven experience leading multidisciplinary teams.
• Experience in reputation and crisis management.
• Experience managing regional or national budgets.
• Strong strategic thinking, business vision, and organizational influence.
• Excellent negotiation, stakeholder management, and executive communication skills.

Preferred Qualifications

• Master's degree in Strategic Communication, Marketing, Business, or Institutional Relations.

About the Company

Tecnológico de Monterrey is a community centered on education, innovation, research, and excellence, dedicated to positively transforming the environment through impactful solutions for people and the community.